About ASC Fine Wines
Founded by the St. Pierre family in 1996.
Connecting quality wineries from around the world with wine lovers and the trade across Greater China.
ASC Fine Wines imports and distributes premium and fine wines through a sales network covering Mainland China, Hong Kong and Macau. With a focus on quality, ASC works with wineries from around the world to build a diverse portfolio for consumers and the wine trade across Greater China.
1,651Wines
15countries
43Regions
116Producers
ASC total portfolio · data as of 9 September 2026
Thirty years
Milestones.
1996
ASC Fine Wines established
2006
ASC Fine Wines celebrates its 10th anniversary and opens the Macau office
2008
ASC Fine Wines opens its Hong Kong office
2010
ASC Fine Wines became a member company of Suntory Group
2021
ASC Fine Wines celebrates its 25th
2025
ASC Fine Wines returns to the St. Pierre family and launches the ASC Next-Gen strategy
2026
ASC Fine Wines celebrates its 30th anniversary with World Wine Tour
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